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Maceo Jourdan

CMO | CRO

Strategy is the fuel that makes tactics work 10x harder. If your team is struggling, start with a strategic vision.

How I've Grown Businesses across 12 Verticals and Raised Over $1.2 Billion

Deming believed culture trumped strategy. He might even be right.

Culture - or strategy - without execution won't get you anywhere.

Here's the tldr;

Start with thorough market research to understand your target audience and identify opportunities. Optimize your digital platforms for conversions and guarantee they're mobile-friendly (shocking this still needs to be said). Build a resilient, adaptable team that thrives under pressure (i.e. culture of high-performance). Develop a clear vision and strategy that aligns with long-term goals. Embrace strategic partnerships to enhance performance and financial scalability. Finally, listen to customer feedback to refine your approach continually.

Yes, this sounds basic.

Yes, if you went to a top B-school you probably think it's "too basic".

But better than 80% of the companies I look at are missing these "basics"...

When scaling your business, you'll inevitably face a variety of challenges that require strategic maneuvering and a proactive mindset.

Since we like tables and quadrant maps...

Challenge Solution
Conversion Barriers Simplify, remove friction
Risk Mitigation Diversify revenue streams
Innovation Tactics Foster a culture of creativity
Resilience Building Encourage adaptability

As you set out on your entrepreneurial journey, remember that some cliches are actually true 'Rome wasn't built in a day' and 'you go faster alone, but farther together'

Relentless effort, combined with innovation has a shot at achieving success. Or, as we said on the trading desk.

There are 3 things you need to focus on to be successful.

Manage risk, manage risk, manage risk and you have a shot.




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I've worked with thousands of budding entrepreneurs, been in a war, built a company to $480M valuation, and raised $1.2B in capital from VCs and Private Equity.  Through it all was sales, marketing and leadership that made the difference (except for the war part).  With those three, we can take on the world - and win!

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Industries I work with


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SaaS

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Real Estate

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eCommerce

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Digital Creators