// CLIENT MARKETING DELIVERABLE · YOUR HOME YOUR WORLD
Product Priority Matrix
yourhomeyourworld.co.uk — plastic-free / eco-friendly shop. 14 categories rank-ordered by a 6-factor weighted Campaign Priority Score so ad spend goes where it returns. Built 2026-06-23.
346products live (~500 w/ variants)
£0.95–45price band · most £3–15
2 storesBracknell · Basingstoke
5 Tier-1always-on categories
CPS 0–1006-factor weighted
01 //
Campaign Priority Score
// weighted composite — each category scored 1–5 per factor, weighted by revenue impact for a small eco DTC + retail shop
25%
Demand
Existing search / market want — cheaper traffic
20%
Repeat / LTV
Consumable re-buy — the engine for a refill shop
15%
Margin
Price point / AOV per won conversion
15%
Brand Fit
On-mission + local/refill = defensible vs Amazon
10%
Gift / Season
Widens audience + unlocks Q4 ad hooks
15%
Conv. Ease
Low price + broad appeal = cheap first buy
! Read before spend
Demand & competition scores are directional — from category knowledge + the shop's first-party signals (flagged bestsellers, stocked depth), not hard keyword-volume pulls. This decides what to test first, not what's guaranteed to win. Validate Tier-1 against real search volume + Meta audience sizes before budget.