Maceo Jourdan / operator

Projects

Twenty years of building the machine.

I architect the system, write the code, and own the product — then make the marketing on top of it compound. A sampling of the companies I’ve built, scaled, and turned around, and how they were engineered.

AI Growth Engineer & Systems Architect
Independent · clients worldwide
2023 — Present
1M/moOutbound at scale

Event-driven growth systems, built with AI

Architecture & engineering

  • Cold outbound at 1M emails/mo — Python/TypeScript pipelines orchestrating enrichment (Clay, Apollo, Sales Navigator), deliverability infra (SendGrid, Smartleads), and intent signals (SEMrush) across a multi-inbox sending fabric.
  • Voice agents — led product and built inbound/outbound conversational agents in Python & TypeScript: telephony + LLM orchestration, state machines, and CRM write-back.
  • Sales automation — REST-API integrations syncing HubSpot, Salesforce, and Klaviyo; event-based workflows and a unified contact/data model.
  • AI-native delivery — ship with Claude Code, Cursor, AMP, and n8n; generative media with Sora, Kling, and Veo.
  • Data & cloud — Postgres/MySQL + DynamoDB/MongoDB; reporting in PowerBI, Looker, GA, and Adobe; deployed on AWS/Azure/GCP with Git-based CI.
PythonTypeScriptREST APIsn8nPostgresDynamoDBAWS · Azure · GCPClaude Code
Co-Founder & CEO
Canexxia Healthcare
2018 — 2023
$1.2BCapital raised
$36MDeployed in M&A

$0 → $1.2B, on infrastructure I modeled and built

Systems & product

  • Financial modeling — authored the core models (driver-based, scenario-tested) used to secure $1.2B in capital.
  • Process automation — migrated legacy operations into a digital-first stack; automated patient intake and billing end-to-end.
  • Scrappy operations — owned internal ops for a lean team and ran $36M of M&A activity.
  • Product leadership — set the roadmap that tied operational tooling to the capital story.
Financial modelingIntake automationBilling systemsLegacy migrationM&A
Chief Marketing Officer
TruDog
2017 — 2018
<8%Pick/pack error rate

Performance marketing + operational redesign

Marketing engineering & ops

  • $120K/mo allocated across Meta/IG and email; influencer & ad-ops systems.
  • Warehouse operations — redesigned pick/pack workflow, cutting error rates below 8%.
  • Led product — partnered with engineering to align the roadmap to marketing requirements.
Meta · IG AdsEmail/CRMOps process designRoadmapTypeScriptPythonJavaScriptPostgresMySQLAWSGoogle Cloud
Head of Product / Marketing Automation
Barton Publishing
2014 — 2017
$6MYear-one new line
$250KMRR in 4 months

Full-cycle product discovery to launch

Product & automation

  • Music Therapy launch — $6M in year one, $8M in year two.
  • Second product line to $250K MRR in four months.
  • $375K/mo managed across Meta, Google, and email with full marketing-automation flows.
Product discoveryMarketing automationMeta · GoogleEmail lifecycleTypeScriptPythonJavaScriptPostgresMySQLAWSGoogle Cloud
Turnaround Specialist
Confidential · SMB & Enterprise (incl. Real Dose)
2011 — 2014
$22MSales, three years
38%→8%Refund reduction

Untangling broken funnels and broken teams

Tracking architecture & conversion systems

  • Refund-reduction system — process that dropped refunds 38%→8% and pushed retention from 3 to 18 months.
  • “Conversational canvass” — a non-linear conversion model (first prototyped in 2007): session-path tracking, proprietary-term SEO, and action-based retargeting state machines.
  • Event & tag architecture — GA event/UTM schemas and named-tracker plumbing across properties; mapped end-to-end in Lucidchart.
  • Real Dose — took a 6-month-overdue, un-optimizable funnel live in 3 weeks, united three feuding partners, and coached one into the CEO seat.
Google AnalyticsEvent/tag schemasRetargeting logicLucidchart mappingCustom softwareTypeScriptPythonJavaScriptPostgresMySQLAWSGoogle Cloud
Chief Product Officer / CMO
NRTrading (exited)
2005 — 2011
$56MARR built from $0

$0 → $56M ARR — architected and shipped

Architecture & full-stack development

  • System architecture for the web applications powering the business.
  • Frontend development in HTML/PHP/Ajax; automated all things email.
  • Desktop product — led product for a C#/.NET application.
  • Database-deep — hands-on with the team down to seek-time and read/write throughput at ~3,000 req/s; conference speaker and webinar host.
System architecturePHP · AjaxC# / .NETEmail automationSQL tuning

Technical profile

The full stack, end to end.

I’m not a marketer who learned to talk to engineers, or an engineer who picked up marketing. I’ve owned both for two decades — from the financial model to the database tuning to the ad account.

Languages & systems

Python · TypeScript · Rust (learning) · PHP/Ajax · C#/.NET · Excel modeling · REST API design

Data & BI

Postgres · MySQL · DynamoDB · MongoDB · PowerBI · Looker · Google Analytics · Adobe

Cloud & CI

AWS · Azure · GCP · Git · event-driven services · cross-domain tracking

AI & automation

Claude Code · Cursor · AMP · n8n · Sora · Kling · Veo · agent orchestration

Growth & CRM

HubSpot · Salesforce · Klaviyo · Maropost · SendGrid · Smartleads · Clay · Apollo

Product & process

Discovery → launch · roadmap · Agile/SCRUM · Lucidchart process mapping · financial modeling

Want results like these?

Tell me where the revenue leaks and I’ll tell you how I’d fix it.

Book a call