Stuff I Do
Things I build, ship, and run.
A living showcase of the ventures, brands, and ideas I'm building in the open — growth engineering for client brands, my own regenerative food label, and the AI systems underneath it all. This is where new things land first.
In the wild →
The two I'm pushing hardest right now. Each one links straight to the real thing.
Your Home Your World
Growth engineering · clientFull-funnel growth work for a UK home & wellness brand. A product-priority matrix that ranks the whole catalog by margin × momentum, a bundling strategy engineered to lift average order value past the free-ship line, and an organic content engine of reel scripts and storyboards — the system, not just the posts.
Datil Gold
My brand · DTC foodMy own regenerative food label — Cardinal Street Provisions. Single-origin Datil Gold, the heritage St. Augustine pepper, freeze-dried into a bright, smoky-sweet powder. Veteran-owned, sold direct, and the first product from a farm built to put real food into food deserts.
Elsewhere I'm building
More of what I make — open code, a knowledge archive I keep public, and the door to working together.
Want me to build something like this for you?
I architect, code, and ship production systems — and the growth engine on top of them.
Book a call ↗ See the work →